Expertise
Over 15 years we’ve delivered successful marketing solutions across various sectors, including SaaS, FinTech, AI, and more.
Geography
We span international markets, empowering businesses to thrive across borders with tailored strategies and comprehensive support.
Industries
End-to-End
Marketing Solutions
From market research to brand strategy and execution, our ECO-System Marketing approach ensures that every aspect of your business is seamlessly connected for optimal success.
Clear
Goals
We focus on achieving well-defined objectives, ensuring every strategy is purpose-driven. If your business needs help setting these goals, we guide you in building a solid foundation for long-term success.
Counting
Money
Marketing is about more than creativity – it’s about measurable results. We implement marketing processes in your business to track spending, understand ROI/ROMI/ROAS, and optimize your investments for maximum efficiency.
Go-to-market strategy elaboration
Brand Strategy
Comprehensive product launch:
- Developing a strategy for a product solution go-to-market
- Carrying out market research, customer and competitor insights analysis, discovering competitive advantages
- Developing a Brand Identity
- Designing marketing campaigns and analyzing campaign performance
- BTL & Partnerships
Product Packaging and Launch
Brand Strategy
Content Marketing
SMM + Targeted Ads
Release Video
Social Media Communication Strategy: Creation & Implementation Content Marketing: Development and production of visual content for social media and advertising publications, including static banners, dynamic visuals, and video clips. SMM Support: Instagram, Facebook, YouTube, Twitter, TikTok
User Acquisition: Strategies and campaigns to acquire users on Instagram, Facebook, YouTube, Twitter. PR Launch for English-Speaking Audience in Fintech and Investments Media: Non-commercial PR campaign targeted at the English-speaking audience within the fintech and investment sectors.
The goal is a new interested audience in the online store.
KPIs - Clicks, Post-Click, Associated and Direct Conversions.
- SEM advertising was aimed at traffic generation
- Social media performed encompassing tasks. On social media, part of the campaign was aimed at those who watched the video to increase product memorability
- Unique users 22 251 070
- Made a conversion 2 379
- Conversion rate (CR, %) 9,83 %
Attract a new segment of a young audience for the National Payment Card System in the TOP5 for the registration and subsequent regular use of the card
The main focus of the promotion was on working with content and promotions at the first stages of the AAARRR funnel: awareness and acquisition.
Based on the results from the audience engagement, the next complementary step was developed with a focus on the activation and retention of holders.
For this, the following were chosen: work to expand attractive partnerships and special conditions for cashback.
- 543,206 cardholders (increase from 63,000 to 543,208)
- The key content strategy heading included collaborating with the figure skating federation, which statistically actively attracted a young audience.
- CR 9,32%
Lead generation
KPIs - LEAD (Payments)
- Influence marketing (KOLs)
- Brand ambassador program
- 8 times increased the volume of monthly leads
- from $276 to $47-$208 reduced cost of leads from KOLs
- 15 ambassadors were selected to collaborate with the brand
The task was to increase sales of summer tires with a new protection system
KPIs - Sales, Post-Click, Associated and Direct Conversions
- SMM
- Brand ambassador program
- Native media
- Contextual advertising, taking into account the sales funnel
- 11 915 534 unique views
- 21,93% reduced the bounce rate by 34%
- 19 564 registration for purchase
- $ 3,67 Cost per lead (CPL, $)
Launch paid traffic and get new orders (website + Android, iOS Apps)
Calculate economic metrics and business KPI
- Multi-GEO Ad campaign: SEM (Google Ads)
- ASA
- End-to-end analytics
- 26+ GEO (77 big cities)
- ROMI 112%
- CPO X1,5 reduced cost of order from paid channels
- CPA X1,3 reduced cost of first user action in traffic funnel
Go-to-market strategy elaboration
Brand Strategy
- Market Analysis
- Target Audience Research
- Complex competitor research
- Brand strategy for a product solution go-to-market
- Brand differentiation building
- Traffic funnels designing
Brand Packaging for Fundraising
Investment Marketing
Strategic Review: Revisiting previous strategic decisions & work. Market, Industry, & Competitor Analysis: Conduct a comprehensive analysis of competitors, market trends, and the industry to ensure differentiation. Brand Strategy: Developing the product's brand strategy, and defining the product's concept, vision, and mission. Unique Selling Proposition (USP) and Value Proposition (UVP) forming.
Target Audience: Crafting detailed buyer personas, including psychological profiles and trigger systems for communication with each segment. Investor’s Pitch Deck: Creating and designing the pitch deck for investors including a trial pitch with a real investor, gathering feedback, and incorporating it into the revised concept and documentation. User Acquisition: Planning user acquisition strategies, budgeting, and setting key metrics.
Traffic : Digitalizing traffic funnels and achieving traction.
Launch paid traffic for 9 Tier-1 GEO and get new app users (Android, iOS)
Calculate economic metrics and business KPI
Omnichannel strategy execution:
- SEM (Google Ads),
- Paid Social (Facebook),
- ASA
- End-to-end analytics
- ROMI 321%, increase from 50% to 321%
- CPI Android $ 0,09
- CPI iOS $ 1,07
Product launch in the EU Market (patches, face masks)
KPIs - Clicks, Post-Click, Associated and Direct Conversions
- SEM + targeting ads was aimed at traffic generation
- SMM: organic traffic generation + influence marketing
- Amazon, eBay Ads
- Cost Revenue Ratio 10~20%
- CPA $2,5~5
Go-to-market strategy
Lead generation for LP (CRYPTO) GEO: Indonesia, South Korea, Vietnam
Omnichannel strategy execution:
- Audience research (desk research)
- SEM (Google Ads)
- Paid Social (Facebook)
- Native media
- Paid + influencer marketing
- End-to-end analytics
- 1260 leads: opening of the personal accounts
- $ 13,51 Cost per lead (CPL, $)
Lead generation
KPIs - Post-Click, Associated and Direct Conversions
- Omnichannel collaborations SEM (Google Ads)
- Paid Social (Facebook)
- Native media
- SEO+SERM, PR
- 14 times increased the volume of monthly leads
- from $138 to $43 reduced cost of leads from paid channels
FREE
15-Min Kick-Off Call
During this initial meeting, we will discuss your business needs, objectives, and current marketing status to outline our next steps.
Marketing Analytics
We conduct an in-depth analysis of your current marketing efforts to identify opportunities for improvement and growth.
Goal Setting
Together, we will define clear, measurable goals that align with your business strategy.
Action Plan
We will create a detailed action plan, outlining the steps required to achieve your marketing objectives.
Offer
Based on our research and your needs, we will prepare a customized offer tailored to your goals.
Collaboration with IWEM Global!
Experience a rewarding partnership with IWEM Global, focused on your success and business growth.